Dubai got ranked 7th world's most visited cities by international tourists that have visited Dubai according to a survey conducted by Euro monitor. Dubai has been nicknamed the "shopping capital of the Middle East." The city draws large numbers of shopping tourists from countries within the region and from as far as Eastern Europe, Africa, and the Indian Subcontinent. Modern shopping malls and boutiques are also found in the city. Dubai Duty-Free at Dubai International Airport offers merchandise catering to the multinational passengers using Dubai International Airport. While boutiques, some electronics shops, department stores, and supermarkets may operate on a fixed-price basis, most other outlets consider friendly negotiation as a way of life.

Dubai's numerous shopping centers cater to every consumer’s need. Cars, clothing, jewelry, electronics, furnishing, sporting equipment, and any other goods will all be likely to be under the same roof. Modern shopping malls and boutiques are also found in the city. Dubai Duty-Free at Dubai International Airport offers merchandise catering to the multinational passengers using Dubai International Airport. While boutiques, some electronics shops, department stores, and supermarkets may operate on a fixed-price basis, most other outlets consider friendly negotiation as a way of life.